About
the Event
Amidst the cinematic glamour of the Cannes Film Festival, fashion has always played a starring role. The city has long been a place where style, creativity, and prestige converge, setting the stage for some of the most iconic moments in fashion history.
This year, we introduce a new narrative:
A refined fashion event celebrating sustainability, craftsmanship, and timeless elegance. It highlights the evolution of luxury fashion, blending innovation and responsibility for a thoughtful future.
More than a fashion show, it’s an artistic and cultural intervention that challenges fast fashion and promotes a deeper connection to design.
Why Cannes Sustainable
Fashion Week?
Why Cannes Sustainable
Fashion Week?
The luxury industry is evolving, embracing sustainability and mindful consumption as essential values.
Ethical Fashion on the Runway
Discover collections that embrace slow-fashion principles, prioritizing fair labor, eco-friendly materials, and mindful design processes.
Craftsmanship Over Speed
We celebrate timeless pieces made with intention — where quality, tradition, and artistry replace mass production.
Inspiring the Next Generation
Empowering emerging talents to build a new luxury fashion industry rooted in purpose, responsibility, and innovation.
Shaping the Future Together
Fostering dialogue among designers, leaders, and change-makers to drive sustainability at the heart of fashion’s evolution.
Project Objectives
Enhances and motivates the principles of true sustainable luxury fashion by promoting ethical practices, conscious design, and lasting quality.
01
Unites visionary designers, luxury brands, and influential thinkers to foster collaboration and drive meaningful transformation in the industry.
02
Produces exclusive media content and attracts high-profile attention, amplifying the event’s message and global visibility through curated storytelling.
03
Duration
From 11 am to 4 pm
5 hours including Reception, Brunch, Talks & Fashion Show)
Guests Dress Code
Timeless elegance, refined. Celebrate Style.
Sound
High-quality sound system suitable for both open-air settings and speech clarity
Theme
Timeless Elegance with Purpose – The Art of Sustainable Fashion
Ambiance
Minimalist and sophisticated, harmonizing with the natural surroundings while maintaining a luxurious aesthetic
Founder & Direction
Priscila Guedes is the founder and director of Cannes and Swiss Sustainable Fashion Weeks. She was appointed Sustainable Fashion Ambassador for the France-Brazil 2025 Season by the French government, highlighting her commitment to promoting conscious luxury and responsible fashion.
Starting her modeling career at 16 and entering film in 2013, Priscila combines her fashion and film experiences to advocate for sustainability, emphasizing human values like dignity and ethical decision-making in shaping the future of the fashion industry.
