As time went on and the debate around sustainability grew, the understanding of the fabrication process of clothing became more important to the customers. Questions about the origins of materials, the conditions of garment workers, and the environmental impact of textile production began to surface with increasing urgency. This shift in consumer consciousness has been instrumental in the rise of slow fashion.

But the word “slow” itself can be misleading. It conjures images of inefficiency or even a lack of progress. In the context of fashion, however, “slow” shouldn’t be interpreted as a synonym for “lethargic” or “stagnant.” Instead, it represents a deliberate and thoughtful approach to creating and consuming clothing.

Slow fashion is about quality over quantity, longevity over trends, and ethical practices over exploitative shortcuts. It's a movement that champions mindful consumption, the idea of buying fewer, better-made items that are designed to last; ethical production, ensuring fair wages and safe working conditions for garment workers; craftsmanship and transparency, demanding accountability from brands regarding their supply chains and environmental impact.

Therefore, perhaps it's time to reframe our perception of "slow." Instead of associating it with backwardness, let’s embrace it as a symbol of intentionality, responsibility, and a commitment to a more sustainable future for the fashion industry. It’s not about moving slowly; it’s about moving forward with purpose.